Horror Research
We asked people aged 15 plus to find out what people like in a horror film to find out what dislikes and likes our target audience is interests in?
What age are you?
15-18 |||||
19-25|
26-30
30 plus ||
15-18 |||||
19-25|
26-30
30 plus ||
What music do you like in horror films?
Tense |||||
Non-tense
Spooky |||
Other
Tense |||||
Non-tense
Spooky |||
Other
What do you like about horror films?
Based on a true story |
Unpredictable |||
Predictable
Scary |||
Other |
Based on a true story |
Unpredictable |||
Predictable
Scary |||
Other |
What is your favourite horror films?
Paranormal Activity ||
Grudge |||
Scream
Saw |
Wrong turn
Sinister
Oculus |
Other
Paranormal Activity ||
Grudge |||
Scream
Saw |
Wrong turn
Sinister
Oculus |
Other
Do you think horror films are realistic or non-realistic?
Realistic ||||||
Non-realistic ||
Realistic ||||||
Non-realistic ||
If you were recommend a horror film to your friends, how would you share it?
Share it on Social media |||||
Show them watch the trailer||
Tell them in person ||
Other
Share it on Social media |||||
Show them watch the trailer||
Tell them in person ||
Other
What we found from the research is that our target audience likes a believable trailer and like a sense of realism that they can relate to. They need to be able to feel that they would watch the trailer again if there was a sequel. We also found that people like trailers being based on a true story but they also need to be scary otherwise they will not watch it.